Newest Google Website Optimizer Authorized Consultants

Written by Angie | May 15th, 2008 |

Google Website Optimizer Authorized ConsultantWho’s feeling optimized? Location3 Media is feeling optimized! Especially since being named a Google Website Optimizer Authorized Consultant (WOAC) this week. WOACs are recognized as being knowledgeable and experienced with Google Website Optimizer (GWO), one of the search giant’s more recent features. GWO is a landing page optimization tool that helps advertisers improve conversion rates by determining the best content and layout for their sites.

~Angie

Google Maps Adds a Little Bit of History

Written by Lorrin | May 13th, 2008 |

Wikipedia articles are now being syndicated on Google maps. Under the more dropdown tab there is a little tickbox for the Wikipedia articles. When this box is checked, little Ws appear all over the map showing which places have a Wikipedia entry. These articles are a snippet of the original article but show enough to give the viewer a little bit of history. And if viewer is still curious, there is a link to the full Wikipedia article regarding that attraction.

~Lorrin

MicroHoo a Bust.

Written by PPC Handy Man | May 7th, 2008 |

The attitude at Microsoft and Yahoo today must be something like the Sunday brunch after a wedding where the bridal party got into a fight, and the wedding was called off. Each camp is brooding and thinking what could’ve been, if only…

~PPC Handy Man

Andrew Beckman to Speak at SMX Advanced

Written by Angie | May 6th, 2008 |

SMX AdvancedConcerned about an impending recession and what it means for you? Every savvy business owner knows that marketing efforts cannot be abandoned completely. However, avoidance is not the answer either—you cannot continue to operate as if nothing has changed. How can you effectively prepare for an economic slump without missing out on opportunities? Attend “Search Marketing & Surviving a Recession” at SMX Advanced in Seattle to find out.

~Angie

Yahoo’s Double Dog Dare

Written by PPC Handy Man | April 28th, 2008 |

The news of the weekend for us search marketeers is the passage of Steve Balmer’s deadline to Yahoo to accept the MSN bid of $31 per share (45 billion dollars, give or take a few hundred million). So now what?

~PPC Handy Man
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