Insights into Google’s Algorithm

Written by Sarah | March 12th, 2010 |

Wired Magazine’s exclusive article on the Google Algorithm is one of the best explanations I’ve ever read of how Google does what it does to pursue its mission of organizing the world’s information and making it universally accessible and useful. (If you do paid search marketing or provide search engine optimization services and you haven’t read it yet, shame on you.)

~Sarah

Death to Facebook!

Written by Lindsey | March 12th, 2010 |

Admittedly – I am just not ‘that into’ social media. Whoawhoa – hold it with the stone throwing! Stay with me here. Yes, I absolutely agree the concept as a whole is invaluable across many facets of life. The ability to create a network of friends and like-minded people without the limitation of geography is amazing. To be able to communicate and share your personal voice and opinions across the globe is mind-blowing. …but I’m starting to feel like: SO WHAT?! – all anybody does is waste time! 98% of people are using social media to talk about something completely inane! (not an actual statistic) “Ooh I scored three rutabagas in Farmville!  I took the What New Moon character are you – I’m Jacob! Here’s a photo of my breakfast!”

~Lindsey

Interactive Marketing Weekly Roundup 3.12.10

Written by Angie | March 12th, 2010 |
Interactive Marketing Weekly Roundup 3.12.10

Much of the buzz in interactive this week has been about SXSW, which starts today! To pay homage to the event that has helped make so many fabulous sites, technologies and applications popular, I’m waxing concise, Twitter-style—all articles are summarized in just 140 characters or less. Here we go!

~Angie

Weekly Funnies – Broad Matches and Bad Spelling

Written by Stephanie | March 11th, 2010 |

Every day I am looking at my search query reports on Google to exclude keywords that seem to cost a filthy fortune and occasionally add a few terms that even I haven’t thought of. Broad matching and bad spelling at least make pouring through these reports a bit of a giggle-fest if I am in a decent mood. Here are a few recent discoveries:

~Stephanie

Exploring MS adCenter – Reports and Tools

Written by Stephanie | March 10th, 2010 |

With adCenter to take center stage for account managers when the Yahoo! / Bing search merger becomes a  reality, it will be interesting to see if Microsoft will invest the money into both the web and desktop interfaces to make it competitive with AdWords.

~Stephanie
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