New MS AdCenter Desktop Features

Written by Stephanie | July 28th, 2010 |

The team at Microsoft have been busy working on updating their Desktop application for the MS AdCenter advertising platform in the recent months. If anyone read one of my earlier posts 10 Ways to Make AdCenter Desktop Crash they may have noticed that a few members of the Desktop team commented on it asking me to contact them to follow up on the issues I was having.

~Stephanie

Is your agency a partner or a vendor to its clients?

Written by Tom | July 28th, 2010 |

Cory Treffelitti wrote a great blog post today on MediaPost.com titled “What Does It Mean To Be a True Partner?” This article should resonate strongly with any and all agencies that care about their business and care about their clients. Location3 has always tried to interact with and establish all of our client and partner agencies in this way but Cory has put it into words quite nicely.

~Tom

Ford Has Evolved Into a Social Media Guru

Written by Dionna | July 22nd, 2010 |

ford_emblemOn July 26 Ford is going to reveal their 2011 Ford Explorer. No, not at a car show or on a commercial—on Facebook. Didn’t have enough proof social media is used for EVERYTHING? Here’s your proof.

~DMash

Mobile Site Checker – Mobile Tip of the Week

Written by Crystal | July 20th, 2010 |
Mobile Site Checker – Mobile Tip of the Week

One of the first key pieces to good mobile marketing is ensuring your site renders well across all devices and browsers. After all, conversions on a small, difficult-to-navigate site are not easy to come by. There are two tools (more than that really!) you can use to test your site against mobile web standards.

~Crystal

Google Location Extensions Evolve

Written by Anne | July 12th, 2010 |

On Friday, Google announced that their location extensions were given a makeover. Location extensions, which allow advertisers to enhance their paid listings by either manually or automatically including their location information, used to be limited to one location per ad. Now, if you have a Google Places account linked to your AdWords campaign up to four of the business locations closest to the searcher can be displayed.

~Search Diva
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