Google & DoubleClick…good for agencies?
Google purchasing double click for over $3 billion has created enormous buzz throughout the industry with plenty of questions swirling through my head. At the end of the day I selfishly think to myself, is this good for SearchAdNetwork and I believe the answer is unequivocally YES.
One of the biggests issues with online media planning and buying is the vast amounts of online ad networks and the overlap that occurs. If we are able to use the Google interface to effectively research, buy, track, and optimize banner campaigns this is an enormous benefit to our clients.
The main lingering question is the purchase of Performics. Will Perfomics have an advantage as part of the Google product line? I would hope they can keep this seperate. This is the second time in the past month that a pay per click engine is providing SEM services (Verizon….IdeaRC (Inceptor)). The Verizon deal is a little iffier but we will see how that shakes out.
Bottom line: Win for Google and a pretty devasting loss for Microsoft.
~porter32
on May 10th, 2007 at 1:28 pm
Is this the Alex Porter who grew up in Camarillo and was my best friend?
on May 10th, 2007 at 3:32 pm
no I grew up in Baltimore so I don’t think I’m that person. We can be friends though if you’d like!