expertSEM

Google buys DoubleClick, Yahoo buys Right Media and now there are talks of Microsoft purchasing 247 Media, as reported by Search Engine Land. It’s amazing how Google is dictating the marketing—every move they make with regards to internal development and acquisitions, their competitors follow with similar decisions. Microsoft going after 24/7 Media will provide an ad serving solution and relationships with many publishers for their eventual contextual ad network. It’s a good answer if they are following exactly on the moves of Google.