We’ve Come a Long Way, Baby

Written by Angie | June 27th, 2007 |

But we’ve still got a long way to go. Demo-targeting within search engines is becoming more and more sophisticated everyday; however, there are still several limitations to reaching specific audiences. The most straightforward aspect of the Internet population is location, or so it would seem. One would expect a simple process when attempting to reach only a specific region of the country—set zip code restrictions and ads will only display to those searchers who reside within that zip code. Unfortunately, it is not that simple.

~Angie

Goliath eats David

Written by Lorrin | June 26th, 2007 |

The battle between marketing and advertising has changed in the past decade. The battle used to be in magazines with print ads but now it is on the internet. Instead of buying space on a page, companies are purchasing space on websites and buying up adspace right next to Google search results. Instead of trying to compete on broad and expensive keywords and losing revenue for bidding on these words, many companies have pondered buying out their nearest competitor and integrating them. This can be seen with Amazon and their purchase of DPReview.com, a camera review site. Amazon wanted to sell more cameras and instead of buying up adspace they simply bought a site that had excellent organic rankings for the term “digital camera.” This is a big trend with many companies; they are simply buying up a number of small sites that have excellent organic ranking and leading them to shopping carts where they can insert their product.

~Lorrin

Longtail keywords - Key in Spanish search

Written by Sarah | June 18th, 2007 |

Most people that know anything about languages know that direct translation is hardly ever the best way to go. Different vocabularies and grammatical structures prevent direct word-for-word translations from being accurate. And Spanish is said to be 20% longer than English overall. Well, it turns out that this is true as well for search phrases in Spanish.

~Sarah

Search Forecasted to lose Market Share?

Written by Alex | June 15th, 2007 |

A recent report indicates that while online advertising will double by 2011 paid search’s market share will lessen with the rise in rich media and video advertising.

~PorterHouse

Google and Yahoo Combined into one engine

Written by Lorrin | June 15th, 2007 |

Searchboth.com which is owned by AT&T has created a website that combines the search engines of Google and Yahoo. From a first thought you think they are combining both search engines to get an algorithm that makes all the results relevant. Well, it does not work out that way, it puts both engines in its own frames and you compare the two side by side. Since I do SEO (Search Engine Optimization) it is my job to compare the results of search engines. I normally do that through tabs in my firefox browser and switch back and forth. I used Searchboth and the use of javascript and the frame look is really annoying. It is easy to understand if this was created by someone on their spare time but this is AT&T we are talking about. They are a multi-billion dollar company and cannot find someone to make it look presentable, what are they doing. All I have to say is this, give me my tabs and a better looking web window and I will take that over Searchboth.com anyday.

~Lorrin
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