Google and Ask.com have recently launched new features in their search algorithms that are blowing the minds of SEO people across the globe. In the old days (a year ago) all you had to worry about was your organic listing, and how it compared to other organic listings in terms of inbound links, content of the site, and presence or absence of Flash.
~PPC Handy ManI recently had the pleasure of getting an in house demonstration of Marin Search Marketer at their San Francisco offices. Initially, I was skeptical about how this software would actually work, or if it would at all. There have been numerous serious attempts at keyword and multi-platform management that failed miserably, but Marin is learning from their mistakes, and the product works.
~PPC Handy ManWe are frequently asked by clients to determine why, despite high bids, they cannot always see their ads. The explanation can be multi-dimensional, but there are some new changes with Google that will inhibit ad display for the most important queries—those of your client. This has to do mainly with the Google ad delivery algorithm, which I will try to explain insofar as possible (it is a trade secret, but the results can be observed to determine how it works with a reasonable degree of accuracy).
~PPC Handy ManMarin Software is currently in beta testing of a software package, Marin Search Marketer, which promises to be what every PPC marketer has dreamed of for years - A single interface to manage Google, Yahoo & MSN. I have heard of such a product before, and also worked in development on another that we launched to a paid version, but thus far, all of these programs have fatal flaws, or simply don’t complete all the necessary tasks which we search marketers need.
~PPC Handy ManRecently, our creative design team—graphic designer, SEO technician and copywriter—were charged with redeveloping a few websites. We have a series of similarly-themed pages, each with a slightly different layout. Some were converting exceptionally well, while others were not doing so hot. We all had our theories as to why some performed poorly—one index page broke the above-the-fold rule, one offered fewer paths to conversion and one was aesthetically pleasing.
~Angie
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