expertSEM

The final touches on my presentation are now put in place for day one. My session, PPC 101, takes place on Tuesday at 11:35, and my focus will be “Tools for the Search Engine Marketer.” If you’re spending the money on cost per click-modeled programs then you might as well track and understand your return from that investment on various search marketing programs. I have never met my fellow panelists Christine Churchill and Mona Elesseily before, but they are highly regarded in the industry and I look forward to learn from their experiences.

I’m getting into town Monday December 3rd around 3pm, and staying at the fabulous Wynn Las Vegas Resort in their Salon Suite! If you haven’t been to The Wynn, I highly recommend staying there if you are attending the conference, as it’s the only casino resort in the world to have Mobil 5 Star and AAA 5 Diamond Rating. I hear all the search marketing celebrities, like Matt Cutts and Joe Morin, are staying at The Wynn this week!

Alex Porter, my colleague at SearchAdNetwork, is going to be speaking on day two. His session takes place on Wednesday at 10:15, focusing on local and mobile search. Alex has a great session planned with helpful information on local search trends.

I’m looking forward to meeting old and new friends this week at PubCon, so please approach me if we have never met and we might possibly be able to do some business together.