Our data is finally in and we’re pleased to report that our prediction was true. Monday, December 17, 2007 was the highest sales day for our ecommerce clients. Drawing on our findings from the 2006 holiday shopping season, we forecasted that the Monday two weeks before Christmas would have the highest sales due to it being the last day for guaranteed shipping.
~AngieGoogle just announced a new demographic targeting system which, in the PPC HandyMan’s opinion, is a copy of Microsoft’s demographic targeting. One big difference, Google is just launching this for content targeting at present, not yet for search.
~PPC Handy ManWhile working from home today, I attempted to log on to AOL’s popular AIM program in order to discuss ongoing business with my colleagues at work. Over the past few weeks, every time I have started AOL, a message from the administrators has told me to upgrade. I ignored this message under my default “if it ain’t broke…” decision making criteria. However, this morning the “ask me later” option was no longer available. It turns out, they wouldn’t let me use AIM unless I upgraded to their new system. The thought of re-installing Trillian once again crossed my mind, but they too are always trying to get you to upgrade to the paid version so you can use smileys =)
~PPC Handy ManIn checking the local listings for one of our Local Search Traffic clients, BigO Tires, I came across something interesting:
Google is now filling their Local Search Listings with ten listings. This is yet another great, unannounced Google innovation. As of last week, they were only showing three map results:
~PPC Handy ManThe LA Times recently covered the foodie culture at Google’s offices, which made me reflect upon the peculiar savings which result from giving away food. Back in 1997, this behavior was a bit more common among dotcom boom companies than traditional businesses. In the early days of the internet, it was easy to categorize this as ingénue largesse, in the same category as Nerf wars, company dogs, and stock-as-pay.
~PPC Handy Man
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