Comments on: Why Bid Automation Does Not Work http://www.expertsem.com/2008/02/12/why-bid-automation-does-not-work/ advanced ideas for interactive marketing pros Thu, 11 Mar 2010 11:31:39 -0800 http://wordpress.org/?v=2.8.2 hourly 1 By: SammieAnnie http://www.expertsem.com/2008/02/12/why-bid-automation-does-not-work/comment-page-1/#comment-19859 SammieAnnie Tue, 10 Jun 2008 17:05:11 +0000 http://www.expertsem.com/2008/02/12/why-bid-automation-does-not-work/#comment-19859 Hi Search Love, Thanks for your comments. Daily caps were set on syndication, however that does not stop two partners from underperforming from a conversion rate standpoint. Spending limits only help with delivery not conversion, and when a large % of that daily cap are spent on two poor partners you need to pull those partners from syndication to ensure the daily budget allocation is distributed to better performers. This method will allow you to keep your daily spend at the same level so your exposure is not affected, and increase performance. Hi Search Love,

Thanks for your comments. Daily caps were set on syndication, however that does not stop two partners from underperforming from a conversion rate standpoint. Spending limits only help with delivery not conversion, and when a large % of that daily cap are spent on two poor partners you need to pull those partners from syndication to ensure the daily budget allocation is distributed to better performers. This method will allow you to keep your daily spend at the same level so your exposure is not affected, and increase performance.

]]> By: Search Love http://www.expertsem.com/2008/02/12/why-bid-automation-does-not-work/comment-page-1/#comment-19331 Search Love Thu, 05 Jun 2008 04:44:21 +0000 http://www.expertsem.com/2008/02/12/why-bid-automation-does-not-work/#comment-19331 Some good tips. If you were using a bid automated solution you could have put a limit and not over spent with the syndicates. Some good tips. If you were using a bid automated solution you could have put a limit and not over spent with the syndicates.

]]> By: Tom Humes http://www.expertsem.com/2008/02/12/why-bid-automation-does-not-work/comment-page-1/#comment-7745 Tom Humes Tue, 12 Feb 2008 17:41:44 +0000 http://www.expertsem.com/2008/02/12/why-bid-automation-does-not-work/#comment-7745 I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you. Tom Humes I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

Tom Humes

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