The news of the weekend for us search marketeers is the passage of Steve Balmer’s deadline to Yahoo to accept the MSN bid of $31 per share (45 billion dollars, give or take a few hundred million). So now what?
~PPC Handy Man
We’ve boasted our mastery of web analytics for some time and now have the certification to back up our claim! This past weekend, Location3 Media Vice President Samantha Bedford completed the ClickTracks training course and is now a Certified Analytics Professional.
Tired of hearing lengthy and complicated explanations about local map listings? Just want the quick and dirty facts? Then listen to this interview.
The great news just keeps coming! The Direct Marketing Association has selected Andrew Beckman as a judge for this year’s ECHO Awards. Andrew will participate in the first round of judging that takes place in New York in May. His individual comments and collaborative discussions will help to determine which entries represent an effective balance of strategy, creative execution and results, thus warranting a spot in round 2.
Need to develop a search marketing campaign for your business but don’t know where to begin? Learn from the experts—Andrew and Alex will be leading an interactive workshop for the DMA SEM Council in New York on May 14. The session, “What You Didn’t Know to Ask About Search,” is a four-hour educational workshop designed for the search novice—those with a basic understanding of what search engine marketing is, but do not have experience developing their own campaign. The session will touch on several topics:
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