expertSEM

If you can remember all the way back to October of last year, a very exciting thing happened to us—we won an international DMA ECHO Award for Search Marketing Excellence (and how could you forget, we’ve made a pretty big deal about it because, well, it is a pretty big deal!). During the annual DMA conference, Andrew and Alex were interviewed by the awards committee for a video they’d planned to show at the ceremony. Apparently, participation from other winners was meager, so they never aired the video.

Because it was so many months ago, the interview slipped my mind. Recently though, my memory was jogged while preparing several entries from this year’s ECHO award. I contacted the DMA awards committee to see if they had the clip lying around and, lo and behold, it has been posted on their site for some time.

The video turned out pretty well and Alex may have even invented a new word! Check out Andrew and Alex’s smiling flaces in the video interview.