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We’ve boasted our mastery of web analytics for some time and now have the certification to back up our claim! This past weekend, Location3 Media Vice President Samantha Bedford completed the ClickTracks training course and is now a Certified Analytics Professional.

Samantha and her team of campaign managers have made it their duty to not only understand in-depth analytics principles, but also how to utilize each platform available at this time. Following a partnership with ClickTracks nearly one year ago,the team has taken a particular interest in this system. We’ve found ClickTracks to be one of the more robust analytics providers and, therefore, have undergone extensive training so that we can provide clients with the most thorough data.

Web analytics allows us to track and analyze a site’s click stream metrics, such as user behavior, page strengths and weaknesses, potential click fraud and numerous other KPIs. This data allows us to suggest changes that enhance post-click optimization efforts, ultimately increasing conversion rates and maximizing ROI.

The training course that Samantha completed involved several online courses taught by live ClickTracks staff members. Through these courses, Samantha was able to augment the foundation she built while working with the system over the past year. She now has a more thorough understanding of ClickTracks: which features are the most beneficial for each unique client segment; best practices for gathering and analyzing navigation data; which campaigns, keywords and referrers most affect the bottom line; and how to make all this information work best for clients.

Samantha is an active member of the Web Analytics Association (WAA) Standards Council and DMA Analytics Council. She is also currently undergoing advanced training in web analytics through the University of British Columbia—the only program recognized by WAA. In June, upon completing the two-year training course, Samantha will be able to hang her WAA certificate on the wall right next to the ClickTracks one. And while the recognition is nice, she doesn’t do it for a pat on the back—Samantha and the entire team are dedicated to providing clients with the most accurate and useful data. A deeper understanding of web analytics principles and program features allows them to provide this exemplary service.

Learn more about our web analytics offering and how we can evaluate and enhance your site’s click stream metrics.