Google recently launched a new match type for Beta Testing called Automatic Matching. The basis for this new matching “opt-in” is to help advertisers with limited keyword lists, that struggle to spend their allotted daily budgets, more effectively reach their daily spend caps. The way it works is, Google will analyze your current keyword list over a period of time and determine keywords they believe are relevant and closely related to your current keyword theme to find additional traffic for your campaign. In theory, it will work in a similar fashion to Google’s Content Network in which Google determines based on your keyword lists where you should have your ads placed within the Google Content Network. The bidding will be determined based on your current bidding strategies and will not exceed your Ad Group Default Bid. In the interface, you will simply see a line item that shows you an overall number of clicks, spend, etc… that the Automatic Matching generated for your campaign, much like you would see if you opted into the content network for your keyword targeting campaigns.
~JaredSpirits are running high on this happy Friday as we prepare for ad:tech Miami next week. Ad:tech Miami is the premier interactive marketing conference dedicated to Hispanic services and agencies.
~AngieIn a recent article on GameIndustry.biz, Alex St. John, founder of Wild Tangent explains their departure from game interrupting advertisments.
~PPC Handy ManWalmart has unveiled a new service to their website, Walmart Classifieds, an aggregator of local deals from websites, such as a Facebook, MySpace, Apartments.com, etc. Walmart Classifieds appears to be a direct competitor to craigslist which is a website full of local classifieds.
~LorrinThis week brought the SEM industry quite the Easter Egg when none other than Bill Gates himself announced MSN AdCenter’s new recipe for success… paying users to buy things! The program works like a cash back rebate system for a credit card, refunding some amount of money to buyers on completion of a sale by way of gift certificates redeemable with fine merchants such as “eBay, Barnes & Noble.com, Overstock.com, Sears, Zappos.com, and WPP.”
~PPC Handy Man
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