expertSEM

Who’s feeling optimized? Location3 Media is feeling optimized! Especially since being named a Google Website Optimizer Authorized Consultant (WOAC) this week. WOACs are recognized as being knowledgeable and experienced with Google Website Optimizer (GWO), one of the search giant’s more recent features. GWO is a landing page optimization tool that helps advertisers improve conversion rates by determining the best content and layout for their sites.

Currently, we are one of only 13 official Website Optimizer Authorized Consultants (WOACs) worldwide. This distinction is all the more unique as SearchAdNetwork, our PPC management division, is a Gooogle AdWords Professional (GAP). When SearchAdNetwork received this honor, we were only the 23^rd company in the world; hundreds of companies are now GAPs, but few can confidently boast their expertise in both PPC and landing page optimization.

Our GWO services range from simple consultation to full-service implementation and management of numerous experiments. GWO plays a large role in our newly offered post-click optimization package, which incorporates web analytics, behavioral analysis, web design and landing page testing to create the best experience for users after they have clicked on a paid search, media buying or other online ad.

We experimented with the beta version of GWO for sometime. After working out most of the kinks, Google launched the full platform just one month ago. We are proud to have been a part of the early stages and look forward to learning more about GWO and providing Google with feedback. As official WOACs, we can confidently provide our clients with the most thorough search marketing services, improving campaigns every step of the way from keyword all the way through to conversion.

Visit our website to learn more about our Google Website Optimizer Consulting services.