expertSEM

Today is not such an unlucky Friday the 13^th for SearchAdNetwork. At last night’s 20^th Annual AMA Peak Awards Ceremony, we took home not one, but three Peak Awards! We received the Bronze and Gold Peak Awards in the e-marketing category and the pinnacle Grand Peak Award.

The Bronze Peak was presented for an innovative campaign that utilized Google Website Optimizer, a multivariate landing page testing tool. Our recently-anointed Website Optimizer Authorized Consultant (WOAC) Team executed numerous landing page optimization tests for an online college. The WOAC Team hypothesized that a visitor’s program of choice would reveal their brain hemisphere dominance (i.e., right-brain dominant vs. left-brain dominant) and effect on which side of the page they preferred to fill out the contact form.

The Gold Peak Award acknowledged our work with an online movie download provider. Led by Veep Samantha Bedford, we created a successful search syndication campaign that increased conversion rates, raised online visibility and decreased cost per download. The search syndication campaign also reiterated a well-known fact—campaigns should be manually managed by knowledgeable and experienced search marketers, not permitted to run automatically.

The Grand Peak Award was given to recognize our commitment to developing innovative and effective campaigns, and helping to grow the search engine marketing industry through the use of unique tools, forward-thinking strategies and dedicated support.

Contact us today to receive copies of the award-winning case studies.