As both an Account Manager and the Finance Manager at a prestigious online marketing firm, I thought I could offer some personal thought into two subjects that are very topical to me: the economy and search engine marketing. More to the point, how affected, if at all, is the search engine marketing industry by a down economy?
~JustinDynamic keyword insertion is an ad copy technique in which the actual keyword search becomes the title line if it fits within the 25-character limit. How much more dynamic can it get, right? Today I found two examples of Google getting goofy on me.
~SarahThis morning while optimizing a search campaign on Yahoo based on this weekend’s results, I ran into something extremely common in the SEM industry, the misleading graph. It happens all the time, a graph view is default set to a time period or volume interval that essentially presents the data in a way that doesn’t visually reflect what is actually going on.
~PPC Handy ManI stumbled on this earlier today. We’ve seen the photograph before, but we didn’t realize that it was a prominent part of the ECHO Award website.
~Angie