expertSEM

Account Manager Anne Matkowski passed the Microsoft adExcellence accreditation exam this past week. To complete the exam, Anne underwent in-depth training in the use and optimization of adCenter. The training involved six main areas—Intro to adCenter, Getting Started, Targeting ,Tracking Ad Performance, Optimizing Ad Performance and adCenter Budgeting and Billing. Anne got high marks in each section, performing flawlessly with Targeting and Tracking Ad Performance.

Anne joins Samantha Bedford in the adExcellence member directory, both of whom are recognized experts by the three leading search engines. Both ladies are Google AdWords Professionals (GAP) and Certified Yahoo! Search Marketing Ambassadors. Anne joined the company in the spring of 2006 and has since managed search campaigns across numerous verticals, focusing on retail and publishing clients. Anne is also captain of InSANity, our kickball team. She exercises the same management acument in this position as she does in the office on a daily basis.