expertSEM

Search Engine Strategies announced today that SearchAdNetwork is a finalist for the SES Awards in the Most Innovative Paid Search Campaign category. The creative campaign was developed for National Jean Company, a designer apparel website that sells several popular lines, such as Seven Jeans, Splendid Sweats and more. Demo- and geo-targeting, media awareness, SEO, creative ad copy, organization, seasonality and other strategies all played a part in making this not only an innovative campaign, but a successful one as well.

The SES Awards are being presented for the first time this year in conjunction with SES’s 10-year anniversary. SES shows are hosted by Search Engine Watch, a leading resource for search engine marketing information, pay per click management tips and other search engine news. Of the 43 finalists, 16 winners will be announced throughout the SES San Jose Conference and Expo held August 18-21.

We wish the other finalists the best of luck. Check back in a few weeks to see if we win!