expertSEM

Go to Google.com and type in “thunderbirds bbq denver”.  You’ll notice up in the top two position you’ll see results for thunderbirdburgers.com.  That’s all fine and dandy, don’t you think.  Now look down in position 3 and 4 just below these favorable results and directly above the Google Local Business results for Thunderbirds.  You should see results for a blogger’s review of this restaurant on internetgatekeeper.com entitled ”I’m calling Shenanigans on Thunderbirds BBQ.” 

Now picture yourself as a very hungry person in or around downtown Denver, Colorado.  Your craving BBQ, and you remember walking past a place called Thunderbirds that claims to have great BBQ.  You go online and do a quick Google search to find out what’s on the menu and get the address before you go off to spend your hard-earned money at said restaurant. 

Upon seeing the results you check out the Thunderbirds site and maybe find the menu, then you hit the back button and see a review for the restaurant in question directly below.  Here you find not-so glowing remarks about the BBQ you were about to spend your money on.  You notice one of the commenters say that Yazoo’s has good BBQ and you decide this is your better option for dinner tonight.

Good for Yazoo’s, Bad of Thunderbirds.

No matter how large or small your business may be, it is always important to proactively protect your brand online.  If your business is having a similar problem with Online Brand Protection, I suggest you look into Online Reputation Management as soon as possible.  There are ways to solve these problems such as appeasing the reviewer or potentially even burying the negative results on the SERPs (to name a few).  Don’t let a good brand go bad!  Best of luck in your Online Brand Protecting endevors!