http://www.expertsem.com/2008/09/11/yahoo-reckless-treatment-of-matching-methodolog/ advanced ideas for interactive marketing pros Thu, 11 Mar 2010 11:31:39 -0800 http://wordpress.org/?v=2.8.2 hourly 1 http://www.expertsem.com/2008/09/11/yahoo-reckless-treatment-of-matching-methodolog/comment-page-1/#comment-27195 SammieAnnie Mon, 15 Sep 2008 20:24:03 +0000 http://www.expertsem.com/?p=279#comment-27195 Great Post. In response to this let's not forget about the fact that Yahoo has implemented a Quality Index on a keyword and ad-copy basis, and when the Quality Index drops to a certain level they insist on the end advertiser paying more to remain active. Ironically enough there poor matching that you mention above could easily be affecting this and hiking up the CPC prices (all to Yahoo's benefit). As an agency we are lucky because we have access to numerous reports that help us filter out a lot of their poor traffic, however I feel it imperative to spread the word of this huge issue to all Yahoo Search advertisers. Don't take this issue lying down, Yahoo are certainly not being transparent as to what they consider "advanced match" and as advertisers who are investing money in Yahoo we need to ensure we are getting what we paid for, not what Yahoo assumes we want to pay for. Great Post. In response to this let’s not forget about the fact that Yahoo has implemented a Quality Index on a keyword and ad-copy basis, and when the Quality Index drops to a certain level they insist on the end advertiser paying more to remain active. Ironically enough there poor matching that you mention above could easily be affecting this and hiking up the CPC prices (all to Yahoo’s benefit). As an agency we are lucky because we have access to numerous reports that help us filter out a lot of their poor traffic, however I feel it imperative to spread the word of this huge issue to all Yahoo Search advertisers. Don’t take this issue lying down, Yahoo are certainly not being transparent as to what they consider “advanced match” and as advertisers who are investing money in Yahoo we need to ensure we are getting what we paid for, not what Yahoo assumes we want to pay for.

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