Comments on: Branded Keywords: To pay or not to pay? http://www.expertsem.com/2008/09/12/branded-keywords-to-pay-or-not-to-pay/ advanced ideas for interactive marketing pros Wed, 28 Jul 2010 19:16:13 -0700 http://wordpress.org/?v=2.8.2 hourly 1 By: Krishna Boppana http://www.expertsem.com/2008/09/12/branded-keywords-to-pay-or-not-to-pay/comment-page-1/#comment-28468 Krishna Boppana Thu, 02 Oct 2008 16:52:07 +0000 http://www.expertsem.com/?p=299#comment-28468 Nice post - I came to the same conclusion, looking at clicks on organic clicks Vs paid ad clicks, estimated what would happen if we scale back on branded keywords. One thing though, when people click on paid ad, the intent is perhaps more clear, they are ready to take action! More Information seekers prefer organic results? On branded keywords clicks, should you consider them as part of organic clicks? Any pros and cons? Nice post – I came to the same conclusion, looking at clicks on organic clicks Vs paid ad clicks, estimated what would happen if we scale back on branded keywords. One thing though, when people click on paid ad, the intent is perhaps more clear, they are ready to take action! More Information seekers prefer organic results?

On branded keywords clicks, should you consider them as part of organic clicks? Any pros and cons?

]]> By: PPC Handy Man http://www.expertsem.com/2008/09/12/branded-keywords-to-pay-or-not-to-pay/comment-page-1/#comment-27664 PPC Handy Man Thu, 18 Sep 2008 17:40:38 +0000 http://www.expertsem.com/?p=299#comment-27664 I agree 100%, penny pinching on one's brand name is not a strategy that I would ever advise. The other element to consider is that advertisers have zero direct control over their organic ranks. If you rank high one day, the engines may change the algorithm the next, and you'll be left scrambling. Through PPC, you have control over where you appear at any given time. It's the difference between crossing your fingers, and a guarantee. Most people are willing to pay for the latter. I agree 100%, penny pinching on one’s brand name is not a strategy that I would ever advise. The other element to consider is that advertisers have zero direct control over their organic ranks. If you rank high one day, the engines may change the algorithm the next, and you’ll be left scrambling. Through PPC, you have control over where you appear at any given time. It’s the difference between crossing your fingers, and a guarantee. Most people are willing to pay for the latter.

]]> By: Josh http://www.expertsem.com/2008/09/12/branded-keywords-to-pay-or-not-to-pay/comment-page-1/#comment-27143 Josh Sun, 14 Sep 2008 17:35:10 +0000 http://www.expertsem.com/?p=299#comment-27143 Great post. Some concrete numbers for one of the debates that always rages on. Great post. Some concrete numbers for one of the debates that always rages on.

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