Cyber Monday Debate Continues

Written by Angie | November 25th, 2008 |

Cyber Monday DebateTalk of Cyber Monday started a few weeks ago as online retailers began to prepare for the busy holiday season. As we mentioned in previous years (read past articles here and here), there is a great deal of debate over which day is truly Cyber Monday. Although several sources have disagreed with our Cyber Monday (two Mondays before Christmas—it was December 17 last year and December 18 in 2006), we thought everyone was in agreement that the Monday following Black Friday was not Cyber Monday. This year, some sources (Google included) are holding out on this notion. Maybe it’s to inspire more online sales in this slowed economy or maybe it’s just easier to say that it follows the biggest offline shopping day. Either way, we and many research firms much larger than us have confirmed that that the Monday after Thanksgiving is not and has never been the busiest online shopping day.

~Angie

Social Media Monitoring – Significant, Relevant, Constructive

Written by Tarla | November 21st, 2008 |

By now, most everyone has at least heard of social media. If you haven’t, then my guess is you don’t spend much time on the “world wide web.” For those still in the dark, the term social media refers to all things blog, forum, wiki, social network, review, etc. Basically, anything that allows for public contribution and interaction. From an agency standpoint, social media can take many forms. It can mean media buying on the multitude of social networking and blog sites, many which offer handy dandy behavioral targeting to center in on a highly targeted audience. It can also mean community development and management on either a pre-existing social networking site or a customized platform.

~Tarla

Another ClickTracks Certified Professional

Written by Angie | November 19th, 2008 |

Web Analytics CertifiedJared Schroder, strategic optimization specialist, recently completed the ClickTracks Analytics training and passed the final exam in the top of his class. Jared is now the third ClickTracks Certified Professional at Location3. VP Samantha Bedford and Account Supervisor Erik Whaley received their certifications earlier this year.

~Angie

ECHO Award Photos

Written by Angie | November 13th, 2008 |

We just got some photos from the ECHO Awards gala last month. Check out the SearchAdNetwork team up on stage with Jay Leno and some other photos from that fabulous evening!

~Angie

How to Take Advantage of Monthly Budget Caps

Written by SammieAnnie | November 12th, 2008 |

Take advantage of monthly budget capsI am sure a number of us have been in a situation where monthly budgets are reached before the month is over. This cap can certainly make it a challenge when you’re working with engines like Superpages.com, which don’t offer daily limits to ensure your spending flows as efficiently as possible throughout the month.You may be forced to pause the campaign toward the end of the month to avoid being pulled offline by Superpages. It’s key to find a blend between position, CPC and daily ad spend to try and deliver throughout the whole month; however, that is not always possible.

~SammieAnnie
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