Will FTC Block Google-AdMob Merger?
Consumer Watchdog and the Center for Digital Democracy recently wrote a letter to Jon Leibowitz strongly encouraging the FTC to block Google’s acquisition of AdMob. The letter states that “the proposed deal would substantially lessen competition in the increasingly important mobile advertising market” and that it’s “harmful to consumers, advertisers and application developers, among others.” The letter goes on to cite privacy issues due to the amount of data collected by both parties, potential issues with the release of Google’s smartphone, whereby Google could use info from AdMob to market Android better, and potentially leading to a lack of competition in the mobile space.
~Angie- » Continue reading or Comments (0)
