Comments on: Yahoo! Reserves the Right to Waste your Money!

By: Andy

Andy — Wed, 07 Oct 2009 18:26:10 +0000

Hi, my name is Andy and I work for Balestriere Lanza, a trial and investigations law firm in New York. Our firm has been investigating potential misconduct on Yahoo’s part for some time now, and I would be very interested in hearing your stories and experiences. Please feel free to contact me at your convenience at andrew.detty@balestriere.net or at (212) 374-5400 x 134.

By: madhatter917

madhatter917 — Fri, 13 Feb 2009 18:08:03 +0000

While this change isn’t new to the “T&C’s”, most small and medium sized advertisers are unaware of this automatic Opt-In for optimization. The main point is that this is not an “offering” at all, but rather an invasive control over an advertisers account. If you’re reading this now, and you’re a credit card Yahoo advertiser, you should definitely consider opting out of this program before any damage is done. Search Engines don’t optimize towards real results like sales, they optimize towards traffic. Those ideas don’t normally mesh too well. This should be an OPT-IN ONLY option, for advertisers who are actively seeking assistance, rather than an “after-the-money-has-been-wasted, maybe you should have looked a little more closely at your T&C’s” Opt-Out option.

By: SammieAnnie

SammieAnnie — Fri, 13 Feb 2009 17:25:22 +0000

To follow up on the above blog post, please note that you can opt out of this offering by contacting Yahoo. Also note that this is not new – the only change to the T&C’s recently (Dec) was to change from Overture Services to Yahoo Inc. This offering of optimization for advertisers on credit card (NOT invoiced), was already set back in June / July of last year.

By: @Tarla

@Tarla — Fri, 30 Jan 2009 15:55:24 +0000

Yahoo!’s shady new PPC policy: http://tinyurl.com/autjxc