Multicultural Social Media
Today I read another great post on Think Multicultural explaining why it’s important to reach out to Hispanics online. Penetration of social networking in Latin America is high and rising, yet many U.S. marketers mistakenly maintain the perception that U.S. Hispanics are not savvy or even active online.
Here is the data from eMarketer: Web and Social Networking Use in Latin America.
~Sarah
on February 4th, 2009 at 9:58 am
Multicultural Social Media | expertSEM http://tinyurl.com/bg4dox