expertSEM

Anyone searching for anything local on Google or Yahoo! has surely noticed the priority placement each engine is awarding local results. Google’s one box has since expanded to a “ten pack” while Yahoo! features a local “three pack.” It appears MSN has realized the need to include local businesses in their blended results as they recently made a change to their SERPs. 

I guess this is a situation of better late than never for MSN. I’ll be interested to see if this change indicates future updates to their local listing center as well. As of now, MSN has the most air-tight verification process for business owners adding new listings, but that is also hindering them as larger brands with multiple locations can’t possible update all their listings manually.