Comments on: Google Analytics Tagging

By: SammieAnnie

SammieAnnie — Thu, 12 Mar 2009 14:45:37 +0000

Hi Lindsey, Thanks for shooting that URL through, great resource.

By: Lindsey

Lindsey — Thu, 12 Mar 2009 14:19:54 +0000

I was literally just learning about campaign tagging through Google Analytics' "Conversion University!" If you are a G.A. user - you have to check out these tutorials; they are really helpful, easy to understand and provide a great resource to go back to. Campaign Tracking and AdWords Integration

By: SammieAnnie

SammieAnnie — Tue, 10 Mar 2009 00:25:36 +0000

Thanks for the comment Alex, honestly I feel its education in general from an analytics standpoint. Users adopt the tools, collect the data, however in most cases it’s not configured accurately and people I have spoken with do not use the data collected to make informed adjustments to the site to improve ROI. As you can see from my post it’s a real simple process to setup specifically in Google Analytics, you certainly don’t need to be a technical genius to implement this. There are elements to Google Analytics that require more advanced configuration to the code, however that is completed at initial implementation. To track elements you are paying for e.g. Yahoo!, MSN, banner buys, it is a simple two step process 1) decide which page you wish to direct to and 2) append the URL’s with Google Analytics code.

By: Alex Porter

Alex Porter — Mon, 09 Mar 2009 23:45:57 +0000

it really surprises me that so many sites do not properly implement and utilize analytics. i’m curious as to your opionion on why adoption and effective utilization is so low? admittedly i rely on other experts for analytics implementation so I’m wondering if the technical setup is too challenging? any thoughts?