http://www.expertsem.com/2009/03/18/measuring-impact-of-online-advertising-on-offline-sales/ advanced ideas for interactive marketing pros Wed, 25 Aug 2010 18:55:16 -0700 http://wordpress.org/?v=2.8.2 hourly 1 http://www.expertsem.com/2009/03/18/measuring-impact-of-online-advertising-on-offline-sales/comment-page-1/#comment-40238 Nelson Mon, 30 Mar 2009 18:49:52 +0000 http://www.expertsem.com/?p=991#comment-40238 I believe that at this particular moment online advertising, in the proper way, is one of the most important ways of attracting new and repeat customers as the regular consumer of any particular product uses the internet as their first resource for searching a want or a need. I think the real question would be to figure out not only the exact impact of online advertising to offline sales but how many of those are repeat customers to try and minimize the direct/strong push for promotion in a certain market decreasing money spent on advertising and attributed to other factors like product development...finding the perfect level to reach a so called "economies of scale" I believe that at this particular moment online advertising, in the proper way, is one of the most important ways of attracting new and repeat customers as the regular consumer of any particular product uses the internet as their first resource for searching a want or a need. I think the real question would be to figure out not only the exact impact of online advertising to offline sales but how many of those are repeat customers to try and minimize the direct/strong push for promotion in a certain market decreasing money spent on advertising and attributed to other factors like product development…finding the perfect level to reach a so called “economies of scale”

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