Anyone involved in search engine optimization knows that the key is in the keywords. Unlike pay per click, SEO doesn’t allow for optimization of an endless list of terms, but rather a concentrated list of high impact keywords that will drive large volumes of traffic to your site. This is why it is of the utmost importance to select just the right words for just the right pages. And how might one accomplish such a feat? Research, research, research. A successful campaign will be most possible when you consider each keyword from various angles and metrics. There are a myriad of online tools available that pull various pieces of keyword data, so spend some intimate time with each keyword possibility and consider the following questions:
~TarlaAs the ski and snowboarding season comes to a close, we decided to purge our gear closets of all the old and unused winter clothes and equipment. And purge we did. We came up with a whole slew of new and gently used items that will be donated to our non-profit of choice—SOS Outreach.
~AngieHere is a quick recap of recent travels:
Ad Tech San Francisco: Always a good show, I would say attendance was down slightly but not too noticeable. The buzz was similar to recent shows; mobile, local, behavioral, attribution. The best part is seeing folks in the industry and getting to get behind the scenes on what the folks in the trenches are up to, and the views from the top of San Fran’s hotels are one of the best places to catch up.
~porter32Are you wondering what happened this week in social media? Well wonder no more. Here’s a little summary of the topics I’ll cover in this weeks vlog: YouTube is testing out real time updates, Polar Rose has added facial recognition to Flickr, Facebook Terms of Service gets put to a vote, Google gives you the Get Answers gadget, MySpace Executives are stepping down and finally, some provocative stastics from Neilson and Comscore.
~TarlaIn these days of ‘recession chic’ I’ve had to cut back on one of my favorite past times. Shopping. I love to browse and look at stuff (even if I have no need for any of the shiny new toys I have my eyes on). However, that being said, when I am ready to make a purchase – I generally sit down at my computer and troll for a decent amount of time to make sure I have found the absolutely best price on the item I want. (I also religiously and unabashedly search for coupon codes, but that is a different post…)
~Lindsey