Search is about People
This morning I read this refreshing MediaPost blog reminding us about how search is, after all, about people. I’ve noticed lots of industry people who, I feel, overuse words like “traffic” and “click volume.” Exactly to the point of this article, it still sometimes seems odd to me. It takes all the personality and human interaction out of the process. It’s like driving on the highway and saying ’that Subaru just cut me off’ – the Subaru didn’t, but the guy behind the wheel did! Let’s try to remember to refer to the “searchers” that are behind all this traffic and click volume once in a while. And these searchers are individual people reading and clicking on the ads that you wrote and navigating your website. Try to write ad copy with an individual person in mind. Try to think of each person when choosing ad placements. Try to remember that your data is simply telling you how these people are interacting with your ads and your site. That way you’ll more effectively target the people you are trying to reach through your pay per click campaign, rather than just driving traffic.
~Sarah
on May 6th, 2009 at 9:23 am
So basically what your are trying to say is that we can understand the people that are interacting with our placed ads through the comments they make as they represent themselves. If this is true, which to me seems interesting and kind of obvious now that someone brings it up, then if we find a way for people to begin interacting with ads, blogs, etc more often this would become probably one of the easiest most effective ways of understanding a certain market without having them feel they are being figured out….
The trick of course is in figuring out a way for people to not be afraid to write on blogs and express themselves, a topic i think was brought up by Tarla a couple of months back…