expertSEM

The search industry is constantly changing and growing. To stay at the top of our game, we need to attend industry events to share ideas with our peers and get insider info on the hottest trends and innovations. That’s why we’re headed to SMX Advanced next week in Seattle. But we’re not just there for the parties, ferry rides and sunny weather (I kid, I kid), we’ll also be presenting during two sessions.

“Proving Social Media’s Value” – Everyone knows that social media is the buzz word right now, but many aren’t sure how to quantify all of the time and effort they put into it. Tarla Cummings, our resident social media expert, will help you put a dollar sign on social media campaigns and ensure that you’re actually seeing a return on your investment. This session takes place on Tuesday from 1:45 p.m. to 3:00 p.m. in the Harbor Dining Room. If you’re doing any social media or thinking about it, you can’t afford to miss this session.

“How Much Do I Charge for SEM, Especially Now: Search Marketing Agency Pricing Models” – Regardless of the economy’s state, we all want to get the best bang for our buck and see the highest ROI possible. But what’s profitable for the client may not be profitable for the agency, and that goes both ways. In this session, Andrew Beckman discusses several pricing models that we use at Location3. He explains the advantages and disadvantages for each and how to create a model that is beneficial for both agency and client. This session takes place on Wednesday from 1:30 to 2:45 in the Harbor Dining Room. Whether you’re agency folk or a business that outsources to one, you won’t want to miss Andrew’s speech.

We look forward to reconnecting with old friends and meeting a bunch of new ones. Stay tuned to expertSEM and our Twitter accounts (@Location3 and @AngieL3M)—I’ll be blogging and tweeting throughout the show.