Social Media: Threat or thread?

Written by Nelson | June 26th, 2009 |

It is not difficult to see how social media is impacting the current generation as it is making it very simple for people from around the world to connect with each other and share common interests and ideas. The popularity of these networks has grown to an unimaginable scale where much of everyone’s daily lives revolve around a social networking website. Even more so than social use, many people have learned how inexpensive (sometimes free) and easy it is to reach your target audience through social media to announce the release a product, promote a brand and market your business.

~Nelson

Hispanic Online Data

Written by Sarah | June 25th, 2009 |

Whether it be through search, display, social media, or mobile marketing, if  you are targeting Hispanics online, this MediaPost article is a must-read with some great data: 10 Things You Should Know about U.S. Hispanics.

~Sarah

Affiliate Conference: Black Hat/White Hat SEO Session

Written by Angie | June 22nd, 2009 |

You’ve heard the terms tossed around when discussing SEO tactics, one with a positive connotation and one with a negative. Naturally, white hat is the angelic one, describing SEO techniques that are viewed as ethical by the search engines and thus awarded long-term ranking. Menacing black hat SEO uses less acceptable, and some might argue, shady tactics to get a page to pop to the top of listings in a very short period of time.

~Angie

Tip of the Week: Gaining web citations on Google

Written by Erik | June 16th, 2009 |

There are so many factors that can boost rankings in map listings and the success of each can be debated over and over again, but one tactic everyone agrees on is the value of web citations. Only second to physical location in ranking probability, a web citation can have a huge impact on how well a business ranks in the 10 pack. This can be considered the link building of the local maps world and requires a similar constant effort.

~Erik

Bing update comScore

Written by SammieAnnie | June 9th, 2009 |

Looks like the recent launch for Bing has been successful for Microsoft, gaining market share, is it all the initial publicity or is this trend going to stick? To read more click here.

~SammieAnnie
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