For many companies, creating a Facebook profile offers many opportunities. Get the word out about a special promotion or sweepstakes. Find out what your customer’s favorite product offering is. Post pictures of your office antics so your clients can see how fun and personable your company is. However, for some companies and industries, an open forum like Facebook is a dangerous space for unwanted criticism and feedback. Ordinarily I would tell them to suck it up, but in some instances the red tape is just a little too thick to be cut that easily.
~Tarla
We received an updated agency newsletter from our rep at Yahoo! yesterday. Within that update was a link to a great website with information regarding the Microsoft/Yahoo! deal. This site includes specifics of the deal, what people are saying and lists the benefits of the deal. As you know, we have been following this huge, much-anticipated deal before it even hit the headlines. Feel free to view previous posts from our fearless leader Andrew.
~SammieAnnieIf you’re familiar with running locally targeted PPC campaigns in AdWords you’re aware of the local business ad format. Local Business Ads will no longer be a separate ad format in place of new feature called Location Extensions which is available to select advertisers starting today with the entire option rolling out in the next few weeks.
~ErikYou may have noticed some changes to expertSEM over the past couple months. We’re continually trying to create a better experience and platform for you, our dear readers. That includes simpler navigation, improved image quality and better user experience. This is not a one-time improvement—in the upcoming weeks, months, years we will continue to make changes that will allow you to find information faster, connect to social media networks easier and simply make expertSEM a better blog to visit. Here are some of the recent changes:
~AngieYou might be thinking, How many mistakes can one person make in just 70 characters? Check out this ad and tell me if you would click on it:
~Angie