Using Digg from a Single IP Address

Written by Angie | October 30th, 2009 |
Using Digg from a Single IP Address

Updated  on November 4: See answer below.

As we mentioned in a previous post, each week a Location3 staff member comes up with a question about interactive marketing and quizzes the entire company. These questions have created a great deal of conversation internally and helped to further educate the entire staff. We thought it would be a great idea to share these questions and give you, our dear readers, a chance to test your knowledge as well. The question posed this week comes from our social media department: What’s likely to happen if multiple accounts on a single IP address vote up a story on Digg in a short period of time? Select one of the multiple choice answers below and leave your choice in the comments. Feel free to add your reason for selecting this answer. We’ll post the correct answer next week as an update to this post. Good luck!

~Angie

The Difference Between a PR and an SEO Professional

Written by Angie | October 29th, 2009 |
The Difference Between a PR and an SEO Professional

After a brief phone conversation with one of my colleagues who is on the SEO team, it became obvious just how different we PR people are from link developers. I was excitedly telling this colleague about some media coverage we are getting in a regional advertising publication. The article is about agencies that are doing pro bono work for nonprofits; they are including our interactive marketing efforts for SOS Outreach, an outdoor youth outreach organization. In addition to his link dev duties, this colleague also acts as a project manager for all of the campaigns we manage for SOS, which is why I thought he would be interested in the coverage.

~Angie

Getting the Most Out of the Google Content Network

Written by Jared | October 28th, 2009 |
Getting the Most Out of the Google Content Network

If you’re already a whiz at PPC (no doubt from following the advice given right here on expertSEM!), it’s time you look to other mediums. Not that we’re saying you can forget about paid search marketing—it’s a continuous management and optimization process—but as you dig deeper, you should also widen your reach to include other outlets. One such outlet is the Google Content Network (GCN). GCN is a strong complement to existing search marketing campaigns because the audience is well-matched for your product or service. It’s also a vast and relatively untapped market, providing a huge source of additional leads. But it won’t stay that way for long—you can stay a few steps ahead of the rest by getting started on your campaign today. It won’t do to simply duplicate your AdWords campaign though; content marketing functions much differently than traditional search on both keyword- and ad copy-levels. Here are a few keyword tips to help you get started:

~Jared Schroder

DMA09: Online Videos

Written by Angie | October 20th, 2009 |
DMA09: Online Videos

My final session of the day and the conference was “Online Video for Conversions, Engagement and Reach.” When I got to the room about ten minutes early it was already packed, and continued to fill up as the speakers got started. This is obviously a hot topic! The panel was made up of Michael Behrens, VP eMarketing of WebMetro, and two of his clients, Jim Buffington, president of Career Networks Institute (a vocational college) and Philip Krim, founder of Merrick Group (an online retailer offering high-end mattresses through AngelBeds).

~Angie

DMA09: Harness the Power of Social Analytics

Written by Angie | October 20th, 2009 |
DMA09: Harness the Power of Social Analytics

This topic is very relevant for our clients and for my own internal social media efforts, so I was extremely interested in discovering some innovative ways for measuring social media and placing a value on those initiatives. I’m not convinced that I found any of those new techniques or tools, but I’ll recount some highlights before I provide any opinions.

~Angie
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