Comments on: Do People Really Follow Brands on Social Networks? http://www.expertsem.com/2009/11/10/following-brands-on-social-networks/ advanced ideas for interactive marketing pros Wed, 25 Aug 2010 18:55:16 -0700 http://wordpress.org/?v=2.8.2 hourly 1 By: Angie http://www.expertsem.com/2009/11/10/following-brands-on-social-networks/comment-page-1/#comment-64014 Angie Wed, 11 Nov 2009 15:26:29 +0000 http://www.expertsem.com/?p=2231#comment-64014 I follow a number of brands, but if they're not putting out worthwhile content, whether that's exclusive deals or simply useful and fun information, I won't follow them for long. While I'm not surprised at the high percentage of people being influenced by social media, I would have guessed more conservatively--somewhere around 85% maybe! But 97%! That's a sure sign that it's absolutely necessary for businesses to pay attention to their online reputations and engage in social media. I follow a number of brands, but if they’re not putting out worthwhile content, whether that’s exclusive deals or simply useful and fun information, I won’t follow them for long.

While I’m not surprised at the high percentage of people being influenced by social media, I would have guessed more conservatively–somewhere around 85% maybe! But 97%! That’s a sure sign that it’s absolutely necessary for businesses to pay attention to their online reputations and engage in social media.

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