expertSEM

Updated with answer on December 2.

This Question of the Week comes from Jared Schroder, strategic optimization specialist extraordinaire. Jared asks, Which of the following are known factors included in your Google AdWords Quality Score? You know the drill:  Select one of the answers below and leave it in the comment section. Then check back next week for the answer.

A. Click through rate, brand popularity, cost per click
B. Cost per click, ad position rank, number of competitors
C. Landing page quality, click through rate, keyword relevance to ad
D. Keyword relevance to ad, brand awareness, display URL length

Answer: The correct answer is C. Landing page quality, click through rate and keyword relevance to ad.

From the Google AdWords Help Center:

The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).

Learn more about quality score here.