Is Santa still on his way in your ad copy? PPC Tip of the Week
In a prominent SEM blog today, December 29th, 2009, several banners were running for another internet marketing agency (you know who you are!) that read:
- Scrambling to build your holiday paid search campaign?
- Christmas is almost here! Is your paid search campaign stuck in July?
- When was the last time you checked on your PPC campaign?
Hmm, Santa has left the building. No really, this is a great post from the AdCenter blog on how to do seasonal ad copy well in these few but crucial post-Christmas and New Year’s days. It may be a practice to run seasonal copy earlier than ever, as in Christmas in October, but let’s not leave Santa live so long that he bumps into Cupid in February.
At the risk of being entirely unoriginal, my PPC tip of the week is this: know when to turn on – and off – your seasonal copy. So make sure to double-check your copy now and make a New Year’s resolution to continuously be on top of your seasonal messaging.
~Sarah
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