expertSEM

Working with these advertising platforms every day for the past four years means I have come across several things that just generally frustrate me about each one of them. I am not sure if any of their developers will read this blog post but if they do, (hello) I would like to note that this isn’t a tirade, it is meant to be constructive criticism. Even with all my experience I may have just missed some of the functions on the interface, so feel free to leave comments.

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Last week I posted how easy it is to migrate a Google AdWords campaign to Micrsoft’s adCenter. At the same time Yahoo! Search Marketing announced a new import feature that allowed you to take the same AdWords CSV file and dump it directly into their web interface without any modifications or converting it to a Yahoo! CSV. This has made my account manager life just that little bit easier. It was a long time coming and with the advent of Yahoo! and Bing’s merger later this year it may be a little late but it will make the last few months on Yahoo!’s ad interface less frustrating.

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At the top of my GA wish list has always been annotations – a place to document changes and make notes. Well, Google answered that wish in early December by including annotations, allowing you to place a quick note when you click on an actual date. This feature was not automatically available to the public; however, earlier this week we spotted it in our accounts. Some accounts had it and some didn’t, so we did some research to figure out why. Here is our conclusion:

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In last week’s Roundup, I included a blurb about Google Suggest using American English spelling for British English searches. I thought I would expound on this issue and offer some tips for dealing with these variations in your SEM campaigns.

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