Without further ado, here’s your weekly roundup of interesting articles and timely news for the interactive marketing industry. Enjoy!
~AngieRecently I went through a very large campaign and added new ads to all ad groups so that the copy precisely matched the landing page action item (the text on the button for a form).
~StephanieI bid optimize on the web interface mainly because I can quickly view the average position, average cost per click and the spend for a couple of different date ranges.
~Stephanie
In this month’s issue of “Meet the Authors,” we’re going to profile our newest fearless leader, Alex Porter. After serving as VP for some five years, Alex was promoted to president of Location3 Media at the beginning of February. Essentially, Alex has been carrying out presidential duties for some time; it’s only now been made official. Besides running Location3, Alex is also an active board member with the New Denver Ad Club and helped the Colorado AMA develop their new Digital Dynamics educational webinar series. But Alex isn’t commander in chief in every area of his life—at home, there’s no question that his two boys rule. Read through all of Alex’s blogs and learn some fun facts and quirks about him below.
~Angie
We had our Google Ad Words reps in our offices last week for their ‘state of the search industry’ address, which is always interesting and helpful. Google’s client/agency support has always been miles ahead of Yahoo and MSN, but that’s a topic for another day. In Google’s presentation they had a slide illustrating the increase in long tail keyword usage and the huge decrease in one to two word keywords. At first I didn’t think anything of it as it makes sense and is something we have known from our own data for years, but then I remembered a blog I had read the night before from Matt McGee that describes the exact opposite.
~Erik