expertSEM

Every day I am looking at my search query reports on Google to exclude keywords that seem to cost a filthy fortune and occasionally add a few terms that even I haven’t thought of. Broad matching and bad spelling at least make pouring through these reports a bit of a giggle-fest if I am in a decent mood. Here are a few recent discoveries:

Broad Matches
I am pretty sure that Google’s broad matching has changed in the last 6 month and I am finding queries on a daily basis that I have to roll my eyes at:

• what kind of continue training in technology can you imagine would be required as you progress in top ten career of today – I wonder if Google had a conversation back to this person?
• www atmark train com – a broad match to IT training perhaps?
• i love college music songs – a broad match to IT college I am guessing
• get pregnant games online – I am not questioning Google’s matching here – I just find it odd that people are searching on this
• do something fun online – a broad match to an online training keyword
• make your own jacket – broad matched to make your own game
• can i become a witch – I’m sure you can sweetie – but you don’t need a degree, thanks for clicking… (rhymes with witch)
• is homework necessary yes it is – I’m a little tired of this by now

Bad Spelling
Seareously… can no won get enything rite:

• vertual games
• jogos oline do crash
• schdel
• dersup gams
• makeing games – really… you never learnt to drop the “e” ?
• cretors dowloeds
• teche elementary – Please don’t – the kids have a hard enough time in school