Top Online Marketing Trends

Written by Alex | July 28th, 2008 |

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~PorterHouse

Google Print Ads, Another Arrow in the Quiver

Written by Alex | March 7th, 2008 |

As I was perusing a clients campaign this morning a friendly Google alert beckoned for my click. Normally dismissive of such alerts the phrase “dollar for dollar match” grabbed my mouse’s attention.

~PorterHouse

The true cost of click fraud

Written by Alex | July 10th, 2007 |

Click fraud is going to occur in this industry, it has become a cost of doing business. We as an agency have the data and the analysis to identify most incidences of click fraud and work hand in hand with the engines to remedy the situation.

~PorterHouse

Search Forecasted to lose Market Share?

Written by Alex | June 15th, 2007 |

A recent report indicates that while online advertising will double by 2011 paid search’s market share will lessen with the rise in rich media and video advertising.

~PorterHouse

Trademark Infringement and Broad Match

Written by Alex | May 11th, 2007 |

Running into potential trademark infringements is never a comfortable position for an agency or their client.

~PorterHouse