As I was perusing a clients campaign this morning a friendly Google alert beckoned for my click. Normally dismissive of such alerts the phrase “dollar for dollar match” grabbed my mouse’s attention.
~PorterHouseClick fraud is going to occur in this industry, it has become a cost of doing business. We as an agency have the data and the analysis to identify most incidences of click fraud and work hand in hand with the engines to remedy the situation.
~PorterHouseA recent report indicates that while online advertising will double by 2011 paid search’s market share will lessen with the rise in rich media and video advertising.
~PorterHouseRunning into potential trademark infringements is never a comfortable position for an agency or their client.
~PorterHouse
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