expertSEM

Great news coming out of Google for small businesses. Over the past few years a large number of Google reseller’s have flooded the market, offering to manage a small businesses marketing on Google and others and providing traffic and leads to the small business. It is a great concept but as we’ve monitored these folks and have worked with clients leaving them the big issue has always been the amount of mark up they put on the ad spend.

• » Continue reading or Comments (1)

• » Continue reading or Comments (5)

Drinking the Google Kool Aid

• » Continue reading or Comments (1)

Perhaps it was Capella University’s intention to target the demographic of the Awkward Family Photo website, but I doubt they would enjoy seeing their lovely banners next to such “awkward” content. It looks like Capella is buying through an ad network and, as such, probably doesn’t control or even have knowledge of their placements (they do seem to be everywhere these days, or maybe I’m just getting retargeted because I was curious about their landing pages).

• » Continue reading or Comments (0)