TOTW: Audit your Media Buy Placements
Perhaps it was Capella University’s intention to target the demographic of the Awkward Family Photo website, but I doubt they would enjoy seeing their lovely banners next to such “awkward” content. It looks like Capella is buying through an ad network and, as such, probably doesn’t control or even have knowledge of their placements (they do seem to be everywhere these days, or maybe I’m just getting retargeted because I was curious about their landing pages).
~porter32- » Continue reading or Comments (0)
Tip of the Week: Try something new
Today I went out to lunch with Jared and I suggested the fried rice with duck and shrimp. He stated he never had duck but what the heck let me give it a try (it was good).
~porter32- » Continue reading or Comments (0)
Tip of the Week: Blocking Competitors from seeing your Ads
Do you have a sneaking (or not so sneaking) suspicion that your competitors are click click clicking away on your keywords? Even if it’s just a click a day the cost and negative ROI adds up quickly.
~porter32- » Continue reading or Comments (5)