Angie | expertSEM

How Much is a Facebook Fan Worth?

Written by Angie | June 14th, 2010 |

Monetizing the effect of social media efforts can be difficult. In an industry where every click can be recorded and every mouse movement tracked, it’s hard to accept that there’s no definitive metric for deciding exactly how many sales/leads social media generated. Ultimately, it requires a paradigm shift to understand the value. A move from return on investment to return on engagement–where businesses start looking at the increased involvement and loyalty of customers, rather than direct conversions. However, there are some metrics that can be measured at this time, as a recent survey by Syncapse shows.

~Angie

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Meet the Authors: Angie Pascale, Communications Manager

Written by Angie | May 25th, 2010 |

Welcome to the last edition of our “Meet the Authors” series. Over the past several months, we’ve featured every employee of Location3 Media that contributes to expertSEM on a frequent basis. I have been putting off the edition about myself because it just feels awkward. (Or maybe I was saving the best for last! I’ll let you decide.) Seriously though, as a PR person, I’m used to writing about and speaking for everyone else. But I guess it’s time to reveal myself! So, without further ado, I’d like to introduce…me! Hi. I’m Angie Pascale. I handle public and social media relations for Location3 and oversee our client’s social media programs. I started at Location3 in December of 2006 as a copywriter, but quickly added PR and marketing tasks to my work load. Due to my experience managing social media programs for Location3 and local advertising organizations (and just geeking out about the industry in general), I took on social media responsibilities early this year. Before joining Location3, I worked at a boutique public relations firm in Los Angeles and I received my bachelor’s in English from Penn State. Check out some of my other blog posts, and enjoy this sneak peek into my life.

~Angie

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Social Media Power Tools

Written by Angie | May 17th, 2010 |

Social media tools are becoming a dime a dozen. I find at least five new ones everyone day. Many of them are pointless, some are exact replicas of other tools and others too complicated to comprehend. But everyone once in a while I’ll come across a social media tool or service that is not only beneficial, but pretty darn neat, too. Here are just a few of the cool and useful social tools I’ve stumbled on lately:

~Angie

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Six Ways to Pimp Your LinkedIn Profile

Written by Angie | May 4th, 2010 |

Your LinkedIn profile doesn’t have to be just an online resume. Yes, it’s important to have information about your current position, experience and education; however, there’s so much more that can help you build business relationships through LinkedIn. You can pimp your profile with numerous apps and other items. Here are six tips for enhancing your personal LinkedIn profile:

~Angie