expertSEM

I’m going to replay a scene for you that took place in our office last Friday, and one that I’m fairly positive is similar to what occurs in workplaces across the country at the end of the week: It’s about three p.m. on a sunny, refreshingly cool Friday afternoon. The record heat wave in Denver finally broke and everyone, stifled by the 23-day air conditioning quarantine, is itching to get outside in the fresh summer air. As usual, it has been an extremely busy week, but the chaos is finally waning. Stern, poker faces begin to ease and you can almost see a bounce in everyone’s step as their minds move from projects and deadlines to parties and diversions.

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Search Engine Strategies announced today that SearchAdNetwork is a finalist for the SES Awards in the Most Innovative Paid Search Campaign category. The creative campaign was developed for National Jean Company, a designer apparel website that sells several popular lines, such as Seven Jeans, Splendid Sweats and more. Demo- and geo-targeting, media awareness, SEO, creative ad copy, organization, seasonality and other strategies all played a part in making this not only an innovative campaign, but a successful one as well.

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I stumbled on this earlier today. We’ve seen the photograph before, but we didn’t realize that it was a prominent part of the ECHO Award website.

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Location3 Media was named one of the fastest-growing private companies in the Denver area by the Denver Business Journal. We ranked in at the number seven spot on the Flight V list with a 119% gross revenue increase from 2005 to 2007. To even out the rankings (companies ranged anywhere from 7 to 950 employees), the DBJ split local companies into five flights based on 2007 gross revenue ranges.

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