Off to Pubcon

Written by Andrew | December 3rd, 2007 |

The final touches on my presentation are now put in place for day one. My session, PPC 101, takes place on Tuesday at 11:35, and my focus will be “Tools for the Search Engine Marketer.” If you’re spending the money on cost per click-modeled programs then you might as well track and understand your return from that investment on various search marketing programs. I have never met my fellow panelists Christine Churchill and Mona Elesseily before, but they are highly regarded in the industry and I look forward to learn from their experiences.

~Andrew

SearchAdNetwork Finalist for “Emerging Business of the Year”

Written by Andrew | May 9th, 2007 |

SearchAdNetwork is proud to be honored as one of three finalists for the Denver Chamber of Commerce Emerging Business of the Year. Winners will be announced next Wednesday (May 16th) during the business awards luncheon. We are going up against Mad Greens and The Ash Group, whom we met at the Chamber’s celebratory awards happy hour last night. Both companies seem to have good business models, and I am sure the decision was not as easy one for the judges. We will know in exactly one week!

~Andrew

Microsofts answer to Google’s purchase of DoubleClick

Written by Andrew | May 1st, 2007 |

Google buys DoubleClick, Yahoo buys Right Media and now there are talks of Microsoft purchasing 247 Media, as reported by Search Engine Land. It’s amazing how Google is dictating the marketing—every move they make with regards to internal development and acquisitions, their competitors follow with similar decisions. Microsoft going after 24/7 Media will provide an ad serving solution and relationships with many publishers for their eventual contextual ad network. It’s a good answer if they are following exactly on the moves of Google.

~Andrew

Mr. Google

Written by Andrew | April 27th, 2007 |

I was watching Real Time with Bill Maher last week, when guest Montana Gov. Brian Schweitzer started referring to Mr. Google and its ability to be “big brother” by tracking consumer behavior, and I was wondering if he knew that Google is about to get its hands on an enormous amount of non search consumer data. I am referring to Google’s $3 Billion purchase of DoubleClick last week, and its now clear ability to link up Search and display data from 2 companies that have 10 years of tracking and monitoring of what, where, how consumers are interacting with the Web.

~Andrew