As I was updating my smart phone advanced segment the other day I was surprised to find that my client was also getting traffic from two new breeds of internet browsing tools. The first, the game console. Of course! Playstations and Wiis can be a substitute for computers. The second, the portable music player such as the Sony X1000 Walkman, has internet browsing capabilities. I immediately rushed into my advanced segment edit area and started creating. I needed to know how this traffic was performing! The results ladies and gentlemen, were neat.
~Search DivaSince the New Year is finally here, it is a good time to think about updating your ad copy. Is it giving off a 2008 message instead of a 2009 one? If you think you are ringing in the old instead of the new, here are some suggestions for revamping your ad creative:
~Search DivaRecently, our stock market has dropped to its lowest point in five years, sending our country into an economic crisis and spreading just as quickly across the globe. Around this time, a mid-size, full-service advertising and marketing agency in the West saw one of the best lead months it had ever experienced with one of their education clients. Coincidence? This search marketer thinks not.
~Search DivaGoogle announced today that they will be releasing a phone in late October. The G1, which will be hosted by T-Mobile, has integrated into it some of Google’s more popular applications such as Maps, G-Mail, and YouTube. For Google, this means an even further reach, not only in their advertising reach (each of their applications boasts content targeted ads) but also in their goal to be a part of people’s lives outside of the internet. Recently, Google introduced the ability to provide radio, newspaper, and TV ads, theorizing that they could influence potential customers for their advertisers through every step of their day. This also means that the iPhone, now has stiff competition, with Amazon.com already announcing that their mp3 library will be fully compatable with the G1. Retailing for $179, this phone will just push Google further ahead of the curve. The phone is scheduled to release October 22nd, which, happens to be one day after my birthday, hint hint. Am I the only one who will be running to the store?
~Search DivaAccording to the Wall Street Journal, Jerry Seinfeld will be the new face of Microsoft in order to soften their old and inept image conveyed so well by Justin Long and Apple. Although the immediate purpose of Jer’s appearances is an attempt to rekindle the cool image of Microsoft, they are hoping that increased software sales from this tactic will allow them to invest in other much needed areas pertinent to sustaining the company, such as online services. A bold move for sure, we will see if this allows them to once again to be the Masters of the Computer Domain.
Also, not to split hairs but, how long can someone wait before switching endorsements? Seinfeld appeared in an Apple ad in 1997.