One of the first key pieces to good mobile marketing is ensuring your site renders well across all devices and browsers. After all, conversions on a small, difficult-to-navigate site are not easy to come by. There are two tools (more than that really!) you can use to test your site against mobile web standards.
~Crystal
It seems as if mobile coupons are everywhere. There are apps, websites, and text-to-phone coupons. You can even access mobile coupons through the Google Local Business Center. You don’t need a smartphone to get them – a simple SMS campaign can deliver coupons to any device that accepts text messages. But the question remains – are mobile coupons a valid offering for your business?
~Crystal
This week’s tip is really simple. Before diving into mobile, you need to determine two things – 1) is your target audience using mobile and if so, 2) how are they using it. Do they only make phone calls? Do they communicate by text message? Do they surf the web or play with apps? Do they only use iPhone or Android? Are they outside of the USA?
~Crystal
If Apple’s acquisition of Quattro didn’t firm up the idea that mobile is important to the computer giant, perhaps the new iPad will. This newest revolution in computing power will affect everything from display ads to e-commerce. With a large, interactive touch screen built on a portable mobile web platform, marketers can build a richer mobile experience through traditional outlets including search, email, and display as well as non-traditional outlets such as e-book readers and mobile applications.
~Crystal
To fully understand mobile web, you have to look past traditional Internet. A user experience on traditional web is far different from a user experience on mobile web and these differences must be taken into account if you are to run a successful campaign.
~Crystal