You have probably heard the cliche a million times – practice what you preach. But it really does hold its own. This week our social media management team sat down and hashed out our social media service offering to make sure we are on top of the game. In doing so, we learned the best guinea pig to test new ideas and confirm our practices is on ourselves. Practice what we preach.
~Crystal
In a recent study published by InsightExpress, researchers found mobile ad campaigns were five times more effective than online campaigns. This is probably why 97.8 percent of agencies see mobile advertising as a valuable part of the media plan and expect to see increases in mobile budgets across nearly all services, according to Mobile Marketer’s 2010 Mobile Outlook (which can be downloaded here).
~Crystal
As a company, we have been experiencing exponential growth across all of our departments over the past year. With that growth comes a need to effectively manage projects, resources, and of course, people’s time. Regardless of where your company falls on the size spectrum, the need to allocate time and budgets to projects are a necessity. We tried a few time tracking solutions before finally landing on Harvest.
~Crystal
By now, you may have heard. Google is personalizing everyone’s search results. *GASP* Even if you are not logged in! For the average user this might prove useful. Who wouldn’t want to see sites they like at the top of search results? On the flip side, though, search results may start to look very similar despite what users search for.
~CrystalLast week, Tarla wrote an excellent post on how to report your SEO success. Definitely give it a once-over if you haven’t already! For this weeks tip, I wanted to take those tips and push them one step further.
~Crystal