Getting the Most Out of the Google Content Network

Written by Jared | October 28th, 2009 |
Getting the Most Out of the Google Content Network

If you’re already a whiz at PPC (no doubt from following the advice given right here on expertSEM!), it’s time you look to other mediums. Not that we’re saying you can forget about paid search marketing—it’s a continuous management and optimization process—but as you dig deeper, you should also widen your reach to include other outlets. One such outlet is the Google Content Network (GCN). GCN is a strong complement to existing search marketing campaigns because the audience is well-matched for your product or service. It’s also a vast and relatively untapped market, providing a huge source of additional leads. But it won’t stay that way for long—you can stay a few steps ahead of the rest by getting started on your campaign today. It won’t do to simply duplicate your AdWords campaign though; content marketing functions much differently than traditional search on both keyword- and ad copy-levels. Here are a few keyword tips to help you get started:

~Jared Schroder

Google Suggest Ads Beta

Written by Jared | February 6th, 2009 |

Google is releasing a new Beta Test for the Google Suggest feature.  This new Beta would allow sponsored ad links to populate in the suggestions drop-down on the Google homepage.  Google will be experimenting with a number of formats including (but not limited too) top placement, bottom placement, and title text links of various placements.

google-suggest

This should give you an idea of what it will look like if it gets out of beta.  Check it out below:

~Jared Schroder

Yahoo! Reserves the Right to Waste your Money!

Written by Jared | January 29th, 2009 |

As a small or medium sized business advertiser, bravely trying your hand at search engine marketing, you may feel somewhat comforted by Yahoo!’s new Terms and Conditions.  Your getting a warm and cozy feeling knowing that Yahoo! is going to look out for you and your business. Maybe your campaign isn’t getting as many sales as you would like, or maybe it is and your entirely comfortable with your current campaign. Either way, it doesn’t really matter.

~Jared Schroder

Google Stomping Environment with Carbon Footprint!

Written by Jared | January 16th, 2009 |

STOP!!!  Stop your careless Google searching!  Think about your children’s children’s children.  You’re stepping all over the environment with your carbon footprint.  Global warming is happening like crazy and Google is feeding the fire.  Well, that’s what Harvard physicist, Alex Wissner-Gross, would like you to believe.

~Jared Schroder

Luxury Sales Take a Beating From the DOW Jones

Written by Jared | October 18th, 2008 |

With the economy in a tailspin and seemingly only getting worse, sales of high end luxury products and services are taking a serious hit.  The economy and particularly the stock market has been in a steady decline for months and while luxury sales have declined in turn, it’s only now when we are hitting rock bottom (hopefully) that this relationship appears to be crystal clear.  I dug into this a little more and this is what I came up with, the trends are undeniably clear.

~Jared Schroder
Next Page »