Is Google as Powerful as the President?: The Politics of Search in China

Written by Kate | January 14th, 2010 |

Is Google as powerful as the President?  Some search marketers may have jokingly answered yes a few weeks ago, but now the question takes on a more serious tone.

~Kate

Find the Influencers to Increase Organic SEO

Written by Kate | December 3rd, 2009 |

Organic SEO is like having perfectly imperfect hair – it looks natural but it actually requires a lot of work.  Successful organic SEO is results-driven and utilizes social media as a way to drive traffic to your clients’ websites.  Because social media is – wait for it – social, you’ll need to cultivate a network of online buddies who will be willing to help you get your clients’ content noticed.  Think of each person with an online presence as having a megaphone – some people have louder megaphones than others and therefore the content that they produce and comment on reaches a wider audience. In the marketing industry, we call those folks with the loudest megaphones “Influencers”. 

~Kate