Web Analytics: The Goal Talk

Written by Leo | January 14th, 2010 |

So everyone, including myself, was excited about the new type of engagement goals and the increased number of goals in Google Analytics. No question, they are very helpful. With this new feature you can now quantify the portion of your visits based on their level of the engagement with your site. However, if you have used this new feature, you are probably starting to notice some strange issues.

~lchen

Landing URL Tagging Strategy for CPC Campaigns

Written by Leo | December 14th, 2009 |

Landing URL tagging refers to adding special tags at the end of a landing page URL.  Those tags contain variables, such as campaign name, medium, term, content and so on. Without tags, an analytics package treats all traffic—organic and paid the same.

~lchen