Domain Pricing Going Up

Written by Lindsey | June 28th, 2010 |
Domain Pricing Going Up

For all you fledgling internet barons out there – your real estate is about to increase in value (and cost). Starting July 1, pricing on .NET and .COM extensions are increasing. Reasoning is hard to come buy. VeriSign, the organization who manages the registry for those extensions merely announced that prices are increasing (so get over it).

~Lindsey

Tip: Turn on Your Mobile Campaign…Yesterday

Written by Lindsey | April 13th, 2010 |

Today’s tip is simple folks. If you are not advertising in the mobile space, you should be. Now.

  • Get your toes wet by turning on your mobile placements for your “regular” paid search efforts. Be sure that your landing pages are mobile friendly!
  • Once you are comfortable with that campaign performance, explore the exciting world of mobile display. People are spending a ridiculous amount of time on their phones, browsing web and playing with apps. Didn’t you learn day one to advertise where your customers are?
  • Ramp up the creativity. SMS campaigns, Jagtags, branded applications, Stickybits…the possibility for engaging and integrated campaigns are endless.
~Lindsey

The Basics of Display Retargeting

Written by Lindsey | April 8th, 2010 |

We all know the “bread and butter” targeting options available in the online advertising arena (ok, really, these basics apply to all marketing mediums). I of course am referring to geographic and demographic targeting. You learned it in Marketing 101 – how do I get the right message in front of the right people…and at the right time? With today’s technologies, advertisers are better equipped to make this happen.

~Lindsey

Death to Facebook!

Written by Lindsey | March 12th, 2010 |

Admittedly – I am just not ‘that into’ social media. Whoawhoa – hold it with the stone throwing! Stay with me here. Yes, I absolutely agree the concept as a whole is invaluable across many facets of life. The ability to create a network of friends and like-minded people without the limitation of geography is amazing. To be able to communicate and share your personal voice and opinions across the globe is mind-blowing. …but I’m starting to feel like: SO WHAT?! – all anybody does is waste time! 98% of people are using social media to talk about something completely inane! (not an actual statistic) “Ooh I scored three rutabagas in Farmville!  I took the What New Moon character are you – I’m Jacob! Here’s a photo of my breakfast!”

~Lindsey

Tip of the Week – Stay Focused

Written by Lindsey | February 2nd, 2010 |
Tip of the Week – Stay Focused

As things get keep busier and busier here at Location3 Media, I’m finding myself getting constantly pulled in seven directions, and failing to stay on task. Not that I’m wasting time – I just feel as if I am hopping from one thing to the next as someone ‘pops-by’ and needs something that I know I can give them in a moment. (Just now I find myself tearing away from this blog post to answer to someone calling my name across the room – bad!)

~Lindsey
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