As things get keep busier and busier here at Location3 Media, I’m finding myself getting constantly pulled in seven directions, and failing to stay on task. Not that I’m wasting time – I just feel as if I am hopping from one thing to the next as someone ‘pops-by’ and needs something that I know I can give them in a moment. (Just now I find myself tearing away from this blog post to answer to someone calling my name across the room – bad!)
~Lindsey
After revamping several dozen PPC landing pages for one of our clients, Crystal and I have turned our attention to re-creating the pages in the mobile space. While she dives into the actual work, I thought I would take a moment to review some best practices for mobile sites and landing pages.
~Lindsey
In a continued effort to control the world, Google has added another weapon to the arsenal. (I kid, I kid!) Using what Google refers to as “chump change” the search engine and web advertising juggernaut purchased mobile display and top in-application ad serving network AdMob yesterday. Not only does the move validate the growing importance of mobile advertising, but it is also pretty exciting to us mobile marketing enthusiasts.
~Lindsey
After dealing with our agency domains for about six months now, I am still learning about the wonderful world of domain management. I came across a great ‘tidbit’ of information today (complete with visual chart!), that while simple, is still great fodder for our tip of the week.
~Lindsey
As we here at Location3 ramp up into an increased role in our client’s online media buying campaigns, we have been seeking an ad serving partner to suit our needs. I spent a few weeks last month wading through the options out there. So I thought I would take a few minutes to discuss some key points of differentiation between the top dogs, and things you should ask yourself before hitting the mean streets and choosing your own. (Or save time, energy and heart break, and let us manage your campaign for you!)
~Lindsey