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Wikipedia articles are now being syndicated on Google maps. Under the more dropdown tab there is a little tickbox for the Wikipedia articles. When this box is checked, little Ws appear all over the map showing which places have a Wikipedia entry. These articles are a snippet of the original article but show enough to give the viewer a little bit of history. And if viewer is still curious, there is a link to the full Wikipedia article regarding that attraction.

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The battle between marketing and advertising has changed in the past decade. The battle used to be in magazines with print ads but now it is on the internet. Instead of buying space on a page, companies are purchasing space on websites and buying up adspace right next to Google search results. Instead of trying to compete on broad and expensive keywords and losing revenue for bidding on these words, many companies have pondered buying out their nearest competitor and integrating them. This can be seen with Amazon and their purchase of DPReview.com, a camera review site. Amazon wanted to sell more cameras and instead of buying up adspace they simply bought a site that had excellent organic rankings for the term “digital camera.” This is a big trend with many companies; they are simply buying up a number of small sites that have excellent organic ranking and leading them to shopping carts where they can insert their product.

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Searchboth.com which is owned by AT&T has created a website that combines the search engines of Google and Yahoo. From a first thought you think they are combining both search engines to get an algorithm that makes all the results relevant. Well, it does not work out that way, it puts both engines in its own frames and you compare the two side by side. Since I do SEO (Search Engine Optimization) it is my job to compare the results of search engines. I normally do that through tabs in my firefox browser and switch back and forth. I used Searchboth and the use of javascript and the frame look is really annoying. It is easy to understand if this was created by someone on their spare time but this is AT&T we are talking about. They are a multi-billion dollar company and cannot find someone to make it look presentable, what are they doing. All I have to say is this, give me my tabs and a better looking web window and I will take that over Searchboth.com anyday.

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According to Microsoft, Google is cornering the market on Web advertising. With the Purchase of DoubleClick, Google is gaining a tremendous force and learning the behavior of internet surfers through DoubleClick’s research. Earlier this year, Google purchased DoubleClick, an internet firm that has a data-collection service that catalog and identifies trends from internet users which makes it easier for an advertising agency to specifically target advertisements to a geographic area. Before the purchase of DoubleClick, Microsoft was competing with Google to buy this specific company. Google made a deal before Microsoft was able to and purchased DoubleClick. Soon after this deal was made Microsoft produced a document that claimed anti-trust laws to the Internet giant. After this fiasco, Google produced a fifty page document that Microsoft was doing the same thing with the Windows Vista system.

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