Or shall I put it another way…
Ask.com: The Official Search Engine of NASCAR
~PPC Handy ManOver the past two months, we have been working with Yahoo! on a problem we first observed in July with one of our accounts. The matching methodology, “Advanced Match” in Yahoo!’s parlance, was not delivering traffic as we understood the system to work. We now have confirmation that Yahoo! has been breaking their own guidelines with regard to delivering traffic.
~PPC Handy ManYesterday’s Washington Post presented online advertising bloggers such as myself with this gem. The gist of the article, “Facebook Ads Target You Where It Hurts,” is that the author was offended by what she perceived as over-the-top targeting by advertisers, which was allowed by Facebook. Unfortunately, Rachel Beckman does not understand the way advertisers are allowed to target on Facebook, thus creating one the biggest journalistic faux pas– presentation of misleading information.
~PPC Handy ManFrom our friends at Ars Technica comes news of a settlement between ValueClick and ill-used customers and affiliates. The gist of the matter is that “allegedly”, ValueClick was negligent in their due diligence with regard to some affiliates inserting spyware elements into their ads. Once installed, this malware would then be able to do all manner of bad things, from innocently stealing future leads from competing affiliates, to malicious uses of the end users machines. While I always like to see resolution to outstanding conflicts, I can’t say I feel the least bit sympathetic towards ValueClick. Their reputation in the industry is not exactly stellar.
~PPC Handy ManThis morning while optimizing a search campaign on Yahoo based on this weekend’s results, I ran into something extremely common in the SEM industry, the misleading graph. It happens all the time, a graph view is default set to a time period or volume interval that essentially presents the data in a way that doesn’t visually reflect what is actually going on.
~PPC Handy Man