From our friends at Ars Technica comes news of a settlement between ValueClick and ill-used customers and affiliates. The gist of the matter is that “allegedly”, ValueClick was negligent in their due diligence with regard to some affiliates inserting spyware elements into their ads. Once installed, this malware would then be able to do all manner of bad things, from innocently stealing future leads from competing affiliates, to malicious uses of the end users machines. While I always like to see resolution to outstanding conflicts, I can’t say I feel the least bit sympathetic towards ValueClick. Their reputation in the industry is not exactly stellar.
~PPC Handy ManThis morning while optimizing a search campaign on Yahoo based on this weekend’s results, I ran into something extremely common in the SEM industry, the misleading graph. It happens all the time, a graph view is default set to a time period or volume interval that essentially presents the data in a way that doesn’t visually reflect what is actually going on.
~PPC Handy ManOur friends over at ArsTechnica have reported that in the coming months Google will team up with Yahoo and Adobe to develop an algorithm to spider Flash webpages. WOW! It’s about time, but WOW!
~PPC Handy ManIn a recent article on GameIndustry.biz, Alex St. John, founder of Wild Tangent explains their departure from game interrupting advertisments.
~PPC Handy ManThis week brought the SEM industry quite the Easter Egg when none other than Bill Gates himself announced MSN AdCenter’s new recipe for success… paying users to buy things! The program works like a cash back rebate system for a credit card, refunding some amount of money to buyers on completion of a sale by way of gift certificates redeemable with fine merchants such as “eBay, Barnes & Noble.com, Overstock.com, Sears, Zappos.com, and WPP.”
~PPC Handy Man
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